Our Promise:
At Urvashi Kaur, sustainability is not an afterthought—it is the foundation of our design philosophy. We are committed to reducing waste, preserving traditional craftsmanship, and fostering an ecosystem where fashion and responsibility go hand in hand. Through intentional collaborations, ethical sourcing, and a commitment to circularity, we strive to create a future where conscious choices define luxury.
"The essence of true luxury lies in intention. When we craft with care and purpose, we honor the journey of every thread and every hand that has shaped it." - Kaur
Our promise extends beyond garments—it is a pledge to protect the environment, empower artisan communities, and push the boundaries of sustainable innovation. From pioneering upcycling initiatives to supporting global movements for climate action and fair labor, every step we take is rooted in purpose.
KULA: Strengthening Craft Communities
As a founding board member of KULA, Urvashi Kaur is deeply invested in reshaping the future of craft. KULA is a collaborative initiative designed to provide sustainable livelihoods to artisans by bridging the gap between heritage techniques and contemporary markets. By nurturing long-term partnerships and championing equitable practices, we ensure that traditional skills not only survive but thrive in a rapidly evolving industry.
200 Million Artisans: Advocating for a Better Future
Through our association with the 200 Million Artisans initiative, we contribute to systemic change in the handmade sector. This platform amplifies the voices of craftspeople, ensuring they receive the recognition and resources they deserve. By advocating for ethical supply chains, economic inclusivity, and innovative solutions, we reinforce our commitment to an ecosystem where craftsmanship is valued and artisans flourish.
CanopyStyle & Pack4Good: Protecting Our Forests
At Urvashi Kaur, our partnership with CanopyStyle and Pack4Good initiative initiative deepens our dedication to responsible production and mindful consumption. By committing to protect Ancient and Endangered Forests, we align our material choices in paper, packaging, and textiles with Canopy’s mission to safeguard biodiversity, climate, and Indigenous rights.
This collaboration also inspires innovation through Next Generation Materials, allowing us to reimagine sustainable luxury while building a stronger network of conscious makers. Together, we’re shaping a future where craft and conservation coexist seamlessly.
Renew Project
Through our Renew project, we transform remnants and waste from past collections into distinctive, handcrafted pieces. This initiative exemplifies our commitment to zero waste while celebrating the ingenuity and resilience of conscious fashion.
Using indigenous techniques such as Rafu and Patchwork, leftover katrans from previous collections are revived into symbols of resilience—stitching and patching together fragmented memories to craft new narratives in our collections.
The Renew project is our commitment to design responsibly, uncover the potential in leftover waste material, and create with a deep sense of gratitude— Culture, Craft & Conscious Design.
