Brand

Rooted at the intersection of culture, craft, and conscious design, Urvashi Kaur proposes a new take on luxury through an artisanal lens, crafting intuitive, clothing- woven with purpose. The brand fosters a fair trade ecosystem, empowering indigenous craft communities through collaboration, ownership, and innovative interventions. With an inherent commitment to positive social impact, the label continuously evolves its design language, while staying true to its ethical foundations.

Trans-seasonal, adaptable and fluid, the brand endorses conscious consumption and creation and is built on the fundamental belief that luxury and fashion can co-exist with ethical ideologies and practices. 

Encapsulating the brands’ ethos of mindful creation, all garments are design-forward yet rooted in function. The aesthetic strikes a balance, offering a deeper, more profound yet grounding experience of the present, in an overstimulated visual world. With an instinctive approach to texture, precise material placement, and modern minimalism, the designs evoke calm and ease, while continuing a deeper dialogue with the craft.

Allowing ease and freedom of movement, the silhouettes seamlessly explore striking juxtapositions. Contemporary influences are reflected in garments, that act as tactile translations of minimalistic, functional designs -  accented by textural intricacies in neutral undertones and a layered monochrome palette.

With roots in India, and ripples across the world - The brand embodies the idea of ‘Glocal’, a hybrid expression of thinking globally acting locally. The brand places deliberate emphasis on working with artisanal communities, to bring forward the contribution of indigenous cultural practices to the global fashion landscape. 

The journey of Urvashi Kaur has been one of mindfulness, inclusivity, and reinvention. Looking to the future, the label is dedicated to further expanding its vision within the modern global fashion landscape, steadfastly advocating for its philosophy of slow design—a narrative that is intricately woven into every aspect of its creative process.