Founder

Fifteen years ago, Urvashi Kaur launched her namesake label, crafting a unique narrative at the intersection of culture, craft, and conscious design. Deeply rooted in working with artisanal communities, the brand celebrates indigenous cultural practices while fostering inclusivity by creating opportunities for women through collaboration and commissions.

Urvashi’s creative philosophy is shaped by her nomadic upbringing in India and Algeria, where exposure to diverse art, culture, and natural landscapes laid the foundation for her design vision. A history graduate from Delhi University with a passion for theatre and costume, she honed her craft at ESMOD Paris, blending global influences with traditional artistry.

Returning to India, Urvashi recognized the need for a brand that harmonized modernity with ethical growth. Her journey has redefined sustainable luxury, earning accolades such as Elle Designer of the Year (2024) and recognition as one of India’s Forces of Fashion by Vogue (2023). She continues to push boundaries, from showcasing art installations at Vogue Forces of Fashion to participating in global platforms like the Qatar Symposium on Sustainable Fashion and Kula Conclave.

Beyond her work in design, Urvashi is a celebrated style icon and advocate for sustainability, appearing on GQ's Best Dressed List and championing initiatives like the UN’s 200 Million Artisans report. Today, her label is revered for its trans-seasonal, fluid approach to fashion, blending luxury with ethical principles to create a truly modern, mindful experience.