{"title":"Yugen","description":"\u003cp\u003eYūgen: A Continuum of Beauty\u003c\/p\u003e\n\u003cp\u003eYūgen is the quiet profundity between what is seen and what is felt—the shadow that softens a street corner, the glint of light in a crowded passageway, the beauty of what is easily overlooked yet deeply resonant. It invites pause, presence, and depth in the everyday.\u003c\/p\u003e\n\u003cp\u003eFor Urvashi Kaur, this collection marks a homecoming. Shot in Old Delhi, where history and daily life intertwine, Yūgen mirrors her journey of renewal and reflection. The rawness of Chandni Chowk becomes a canvas where considered opulence meets the ordinary, revealing beauty within what is often unnoticed.\u003c\/p\u003e\n\u003cp\u003eRooted in the label’s Renew Project and zero-waste ethos, the collection reimagines post-consumer brocades, Kota Doriya, Chanderi, Maheshwari silks, and handwoven cottons through patchwork, kantha, pleating, and visible mending—continuity stitched as care and responsibility.\u003c\/p\u003e\n\u003cp\u003eFabrics developed with natural dyes and low-impact processes are shaped into silhouettes that are fluid, adaptive, and gender-fluid. Seasonless garments meant to be layered, lived in, and cherished over time.\u003c\/p\u003e\n\u003cp\u003eMore than a collection, Yūgen is a meditation on continuity and presence—a quiet reflection on beauty found in the everyday.\u003c\/p\u003e","products":[{"product_id":"etoille-skirt","title":"ETOILLE SKIRT","description":"\u003cp\u003eCrafted from vintage brocade silk, zari tussar, and tissue silks, this flared silhouette reinterprets the traditional Kalidaar as a modular, trans-seasonal skirt. The textile collage is hand-assembled using upcycled fragments, creating subtle contrasts in texture and sheen. 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Each piece is unique and non-replicable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFabric :\u003cbr\u003eVintage brocade silk\u003c\/p\u003e\n\u003cp\u003eColour : \u003cbr\u003eBlack \u003c\/p\u003e\n\u003cp\u003eFit :\u003cbr\u003erelaxed fit \u003c\/p\u003e\n\u003cp\u003ecare:\u003cbr\u003edry clean only\u003c\/p\u003e","brand":"Urvashi Kaur","offers":[{"title":"XS","offer_id":45699845849271,"sku":null,"price":26900.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45699845882039,"sku":null,"price":26900.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45699845914807,"sku":null,"price":26900.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45699845947575,"sku":null,"price":26900.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45699845980343,"sku":null,"price":26900.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45699846013111,"sku":null,"price":26900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/8222\/4055\/files\/DSC09109final.jpg?v=1765900300"},{"product_id":"zyra-pant","title":"ZYRA PANT","description":"\u003cp\u003eTailored wide-leg pants crafted from vintage brocade silk — where opulence meets intention. 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Each piece is unique and non-replicable.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFabric :\u003cbr\u003eVintage brocade silk\u003c\/p\u003e\n\u003cp\u003eColour : \u003cbr\u003eBlack \u003c\/p\u003e\n\u003cp\u003eFit :\u003cbr\u003eslim fit \u003c\/p\u003e\n\u003cp\u003ecare:\u003cbr\u003edry clean only\u003c\/p\u003e","brand":"Urvashi Kaur","offers":[{"title":"XS","offer_id":45699846275255,"sku":null,"price":17500.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45699846308023,"sku":null,"price":17500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45699846340791,"sku":null,"price":17500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45699846373559,"sku":null,"price":17500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45699846406327,"sku":null,"price":17500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45699846439095,"sku":null,"price":17500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/8222\/4055\/files\/CopyofDSC07422final.jpg?v=1765903964"},{"product_id":"athena-lette-1","title":"ATHENA BRALETTE","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eCrafted from post-consumer sarees and dupattas, the Athena lette reinterprets inherited textiles through a contemporary lens.\u003cbr\u003eEach piece carries traces of its past — woven memory transformed into a bold, fluid form.\u003cbr\u003eBalancing tradition and edge, it embodies fluid femininity and conscious reinvention. Style it with the Zyra pants or Glit Saree for a modern festive look.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBorders: Renew Project — Product Disclosure\u003cbr\u003e\u003cbr\u003eThe Borders in the garment is created using archival and pre-loved brocade saris, reimagined as part of our Renew Project to extend textile lifecycle through upcycling and circular design. Each piece is handcrafted and produced in limited quantity.\u003cbr\u003e\u003cbr\u003eDue to the nature of heritage textiles, variations in colour tone, woven motifs, and motif placement may occur. These variations are inherent characteristics of the material and do not constitute defects.\u003cbr\u003e\u003cbr\u003eWhile textile variations may exist, the garment’s design, silhouette, and construction remain consistent. Each piece is unique and non-replicable.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFabric :\u003cbr\u003eVintage brocade silk\u003cbr\u003e\u003cbr\u003eColour : \u003cbr\u003eBlack \u003cbr\u003e\u003cbr\u003eFit :\u003cbr\u003eslim fit \u003cbr\u003e\u003cbr\u003ecare:\u003cbr\u003edry clean only\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Urvashi Kaur","offers":[{"title":"XS","offer_id":45699824615607,"sku":null,"price":8800.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45699824648375,"sku":null,"price":8800.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45699824681143,"sku":null,"price":8800.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45699824713911,"sku":null,"price":8800.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45699824746679,"sku":null,"price":8800.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45699824779447,"sku":null,"price":8800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/8222\/4055\/files\/CopyofCopyofDSC09155final.jpg?v=1765904122"},{"product_id":"rega-jacket-1","title":"REGA JACKET","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eA contemporary collared jacket meticulously crafted from vintage brocade silks and handwoven tissue silk. The Rega Jacket embodies the nd’s dialogue between heritage and modernity — tailored structure meeting artisanal texture.\u003cbr\u003ePair it with the Zyra Pants and Athena lette for a distinctive evening look that celetes reinvention through craft.\u003cbr\u003e\u003cbr\u003eBorders: Renew Project — Product Disclosure\u003cbr\u003e\u003cbr\u003eThe Borders in the garment is created using archival and pre-loved brocade saris, reimagined as part of our Renew Project to extend textile lifecycle through upcycling and circular design. Each piece is handcrafted and produced in limited quantity.\u003cbr\u003e\u003cbr\u003eDue to the nature of heritage textiles, variations in colour tone, woven motifs, and motif placement may occur. These variations are inherent characteristics of the material and do not constitute defects.\u003cbr\u003e\u003cbr\u003eWhile textile variations may exist, the garment’s design, silhouette, and construction remain consistent. 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Each piece is handcrafted and produced in limited quantity.\u003cbr\u003e\u003cbr\u003eDue to the nature of heritage textiles, variations in colour tone, woven motifs, and motif placement may occur. These variations are inherent characteristics of the material and do not constitute defects.\u003cbr\u003e\u003cbr\u003eWhile textile variations may exist, the garment’s design, silhouette, and construction remain consistent. Each piece is unique and non-replicable.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003efabric:\u003cbr\u003eVintage brocade silk\u003cbr\u003e\u003cbr\u003etechnique:\u003cbr\u003ekantha, a traditional craft of running stitches, practiced in india\u003cbr\u003epatchwork, a restorative process of piecing together leftover handcrafted textiles through dimensional threadwork to give them new life\u003cbr\u003e\u003cbr\u003ecolour:\u003cbr\u003eBlack\u003cbr\u003e\u003cbr\u003efit:\u003cbr\u003eslim fit\u003cbr\u003e\u003cbr\u003ecare:\u003cbr\u003edry-clean only\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Urvashi Kaur","offers":[{"title":"XS","offer_id":45699823501495,"sku":null,"price":16700.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45699823534263,"sku":null,"price":16700.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45699823567031,"sku":null,"price":16700.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45699823599799,"sku":null,"price":16700.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45699823632567,"sku":null,"price":16700.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45699823665335,"sku":null,"price":16700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/8222\/4055\/files\/DSC00159final_80418f96-136f-4881-98fe-13e9d443f86d.jpg?v=1765904252"},{"product_id":"heiko-pants-7","title":"HEIKO PANTS","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eCrafted in handwoven tissue silk, the Heiko Pants reinterpret the traditional farshi pajama through relaxed tailoring.\u003cbr\u003eTheir fluid drape and luminous texture reflect quiet opulence, ease elevated through material integrity.\u003cbr\u003eStyle them with the Echo Dress and Demi Jacket for a monochrome, layered statement. \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003efabric: \u003cbr\u003ehandwoven tissue silk\u003cbr\u003e\u003cbr\u003ecolour: \u003cbr\u003eSilver grey\u003cbr\u003e\u003cbr\u003efit:\u003cbr\u003erelaxed fit \u003cbr\u003e\u003cbr\u003ecare: \u003cbr\u003edry-clean only\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Urvashi Kaur","offers":[{"title":"XS","offer_id":45699823239351,"sku":null,"price":13300.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45699823272119,"sku":null,"price":13300.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45699823304887,"sku":null,"price":13300.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45699823337655,"sku":null,"price":13300.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45699823370423,"sku":null,"price":13300.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45699823403191,"sku":null,"price":13300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/8222\/4055\/files\/CopyofDSC00159final_912e0542-94cc-45ae-ab17-1d9c826c58e4.jpg?v=1765901708"},{"product_id":"yoru-jacket-3","title":"YORU JACKET","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eHandwoven in Eri silk and detailed with intricate chain stitch embroidery, the Yori Jacket balances craftsmanship with ease. Designed for movement and versatility, it transitions effortlessly between structure and fluidity.\u003cbr\u003eWear it on its own or layer as an overlay for a contemporary expression of understated elegance.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBorders: Renew Project — Product Disclosure\u003cbr\u003e\u003cbr\u003eThe Borders in the garment is created using archival and pre-loved brocade saris, reimagined as part of our Renew Project to extend textile lifecycle through upcycling and circular design. Each piece is handcrafted and produced in limited quantity.\u003cbr\u003e\u003cbr\u003eDue to the nature of heritage textiles, variations in colour tone, woven motifs, and motif placement may occur. These variations are inherent characteristics of the material and do not constitute defects.\u003cbr\u003e\u003cbr\u003eWhile textile variations may exist, the garment’s design, silhouette, and construction remain consistent. 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